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5 Ways To Instantly Increase Your Opt-In Rate - Offer Your Website Visitor Just One Choice
Whenever somebody new visits your site, your number one goal would be to get them on your e-mail list. That way you've got a strategy of keeping them up-to-date on your latest offerings, so when they're prepared to hire you or buy your product, you're right there inside their inbox.
And having a way for them to join your list that is certainly both simple and effective will drastically improve both your list numbers and your sales.
Here are the three biggest errors I see regularly on business sites:
1. Not having a way to capture your visitors. A lot of people don't bite on the very first pass, and when they click away, it is unlikely that they'll be back. Do not lose them by not having a way for them to sign up for your list.
2. The opt-in box is buried. If your visitor cannot find the form to sign up, then how can they?
TIP: Testing demonstrates that the upper right-hand corner of your webpage is still the most effective spot for your opt-in box.
3. The sign-up page says something un-enticing, along the lines of "click here for mailing list".
So, here are 5 confirmed ways that you can get traffic to a website and instantly boost your opt-in rates:
1. Give your visitor only one choice.
Some of you might have heard of a 1-banana or a single action website, that is specifically that. You happen to be giving your visitor only one solution - sign up for the list via your totally free eZine, specific report, checklist, eBook, etc. They get their freebie in exchange for giving you their e-mail address.
2. Write enticing copy.
Remember that men and women have a tendency to skim what they read on the web, so be sure you have an attention-getting headline and some additional brief copy describing the benefits your visitor will receive by subscribing for your list.
As always, be sure it answers the most prominent question in your visitor's mind, "what's in it for me?"
3. Only have two form fields: First Name and Primary E-mail
When you capture someone's name in addition to their email address, you can quickly personalize any future correspondence with them, which is proven to boost response rates.
4. Have a clear submit button.
Like having a 1-banana website, you need to make it quite clear what it is that you want your customer to do. Have your submit link say something like, "subscribe" or "sign me up now" or "send me the eCourse" (that's what mine says).
5. Share your online privacy policy.
Share your privacy policy on the same page, and keep it straightforward. Something like, "We will never share your e-mail address, period." will work wonders for alleviating your guests' fears of getting a lot of spam.
Adhere to these 5 "how to get traffic to website" strategies and you will dramatically increase the amount of websites guests who sign up for your list! And if you're still unsatisfied with the quantity of targeted traffic you receive, buying traffic is your next best bet!
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